I frequently find myself needing to set new reminders to follow up with people at the same time as checking off old reminders. However, this is a bit more of an awkward process that it needs to be. The existing reminder shows up in my TODAY view, and I can check it off. But, to set up a new reminder immediately afterwards, I then have to search for the contact (whose name has now vanished after checking off the reminder), go to their contact card and set up the new reminder. It would be much quicker/more efficient if it were possible to set up a new reminder for the contact from the existing checklist item on the TODAY view, as well as click off the old one. I think this is a common need. It is possible to merely edit the reminder from the TODAY screen and pick a new date, but usually I want to actually set up a new, slightly different reminder instead (and check off the old one), so this doesn't satisfy the need.